Instagram Outage: Over 180,000 Users Affected
Massive Outage Impacts Popular Social Media Platform
On Tuesday, Instagram experienced a significant outage that affected over 180,000 users worldwide, with over 24,000 users reporting issues in Canada alone. The outage, which lasted for over two hours, was caused by a technical issue, according to Meta Platforms, the parent company of Instagram.
Global Reach and Impact
Instagram, with its massive global reach, boasts over three billion active monthly users. The platform has become an integral part of social media for both personal and business use. The outage had a ripple effect, disrupting communication, sharing, and commerce for countless individuals and businesses.
Timeline and Resolution
The outage began around 1:00 PM EST (18:00 UTC) on Tuesday, April 4th, 2023. Instagram acknowledged the issue on its Twitter account, stating that they were working to resolve the problem. Around 3:30 PM EST (20:30 UTC), the platform began to restore service for most users.
Impact on Businesses
The Instagram outage significantly impacted businesses that rely on the platform for marketing, communication, and sales. With users unable to access the app, businesses were unable to engage with their followers, promote their products or services, or process orders.
Ongoing Monitoring and Prevention
Meta has stated that it is investigating the cause of the outage to prevent similar issues in the future. The company is committed to ensuring the stability and reliability of its platforms, which are essential to the daily lives of millions of users worldwide.
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